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## HAVVA ERIK
### Digital Product Designer | UX Strategist | Web & Brand Specialist

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### ✨ ABOUT ME
Multidisciplinary designer with a strategic mindset and a user-centric approach. I build digital experiences that drive engagement and business growth. I specialize in creating scalable branding systems, responsive UI/UX solutions, and SEO-optimized web platforms. With an international portfolio ranging from tech startups to e-commerce ecosystems, I design not just for beauty, but for measurable impact.

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### 💼 PROFESSIONAL EXPERIENCE

#### **WP GPT Automation Pro** (2023–Present)
**Role:** Lead UI/UX & Product Designer
**Website:** [botseo.it](https://botseo.it)

– Re-designed interface and full product layout to improve usability.
– Developed UX strategy and visual branding for international rollout.
– Result: +42% increase in user activation and +35% plugin downloads in first 3 months.

#### **Greenol.eu** (2024)
**Role:** E-commerce Designer & SEO Optimizer
**Website:** [greenol.eu](https://greenol.eu)

– Built SEO-first e-commerce platform from scratch using WooCommerce.
– Crafted responsive layout and conversion-optimized navigation.
– Result: +60% in organic traffic and +23% checkout rate improvement.

#### **Workline Cash & Carry** (2024)
**Role:** UX Designer & Developer
**Website:** [worklinecashandcarry.com](https://worklinecashandcarry.com)

– Designed UI and structured B2B interface with category filters.
– Delivered mobile-optimized experience and strategic product visibility.
– Result: reduced bounce rate by 33% and improved average session time.

#### **Nuvola Smile Bijoux** (2024)
**Role:** E-commerce UI Designer
**Website:** [nuvolasmilebijoux.com](https://nuvolasmilebijoux.com)

– Created modern brand visuals and integrated WooCommerce.
– Enhanced product layout for visual storytelling and sales.
– Result: boosted mobile purchases by 48%.

#### **iuda.it** (2023)
**Role:** Brand Identity & Web Designer
**Website:** [iuda.it](https://iuda.it)

– Developed minimalist brand concept and front-end UI.
– Applied clean design system and fast-loading code.
– Result: increased visitor engagement by +50%.

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### 🔧 SKILLS
– UX/UI Design
– Web Design (HTML, CSS, CMS)
– Brand Identity
– SEO On-page Optimization
– Figma, Illustrator, Photoshop
– Mobile-first Development

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### 🌍 LANGUAGES
– Turkish (Native)
– English (Intermediate)
– Italian (Basic)

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### 🎓 EDUCATION
– Biomedical Device Technology — Süleyman Demirel University
– Veterinary Technician — Anadolu University

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### 📅 CERTIFICATIONS
– Applied Canva Training (BTK Akademi)
– Intro to Information Tech

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### 📱 CONTACT
– Email: puredesignlabb@gmail.com
– Phone: +39 375 799 7427
– Location: Salerno, Italy

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### 🔗 PORTFOLIO ACCESS
View full portfolio with live previews, metrics and case studies:
[https://puredesignlab.webflow.io](https://puredesignlab.webflow.io)

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### ✅ KEY RESULTS SNAPSHOT
| Project | Key Metric | Outcome |
|——–|————|———|
| Greenol.eu | SEO Traffic | +60% |
| WP GPT | Plugin Downloads | +35% |
| Workline | Bounce Rate | −33% |
| Nuvola Smile | Mobile Sales | +48% |
| iuda.it | Engagement | +50% |